Product and Design Blog

New logo, same us - Behind Betterment's new brand design

Mon, 15 Nov 2021 22:15:18 GMT

Notice something different? We’ve updated our logo and overall look to reflect the brighter future we work with our clients to create.

Case Study: Preferred name

Crys Moore | Former Product Design Manager, Betterment — Thu, 27 May 2021 04:00:00 GMT

Part II in a series that explores inclusive design at Betterment. This post focuses on a case study on non-binary and transgender considerations in Fintech.

A Celebration of Culture Through Design

Kim Pham | Former Brand Designer, Betterment — Tue, 30 Mar 2021 04:00:00 GMT

How Asians of Betterment highlighted Lunar New Year through stories from our community. Hear more from Mai Nguyen, Cat Gonzalez, and Pam Do from Asians of Betterment and their collaboration with the Brand Team.

Trans Inclusive Design: Gender UI

Crys Moore | Former Product Design Manager, Betterment — Fri, 05 Feb 2021 05:00:00 GMT

Part I in a series that explores inclusive design at Betterment. This post focuses on making the case to remove the ‘gender question’ as well as some takeaways for building inclusive products.

Socially Responsible Investing: From Idea to Creative Concept

Katie Knecht | Senior Copywriter, Betterment — Thu, 21 Jan 2021 05:00:00 GMT

New Socially Responsible Investing Portfolios? New creative concept. One writer and one designer got to work, and this is what they came up with.

Behind the Scenes of Our Holiday Creative

Kim Pham | Former Brand Designer, Betterment — Wed, 23 Dec 2020 05:00:00 GMT

How the Brand Creative Team set out to imagine togetherness and connection with our Betterment family

Test Big or Go Home

Joe Shure | Former Senior Product Manager, Betterment — Mon, 07 Dec 2020 05:00:00 GMT

Running lots of small split-tests made my team feel productive and gave us plenty to talk about. But it failed to answer the questions that mattered most.

A Comprehensive Guide to Accessible Data Visualization

Amanda Miller | Product Design Manager, Betterment — Mon, 02 Nov 2020 05:00:00 GMT

When you design for accessibility, you benefit everyone. Your charts and graphs (and users) will thank you.

Can You Be Creative In A Regulated Industry?

Seth Styers | Director of Copywriting, Betterment — Fri, 18 Sep 2020 04:00:00 GMT

Regulated industries turn out plenty of bad and boring creative. But it doesn’t have to be that way. Here’s how we think about creativity.

Why Product Managers Must Resist “Quick Wins”

Joe Shure | Former Senior Product Manager, Betterment — Thu, 13 Aug 2020 04:00:00 GMT

Tackling unplanned tasks from stakeholders made me feel helpful, but it bogged my team down. Here’s how I narrowed our focus to the most impactful tasks.